5 Gift Card Buying Mistakes That Make Your Gift Too Impersonal

When it comes to giving gift cards there is a right way and a wrong way. Giving a plastic gift card for holidays can help you stay on budget. It also reduces shopping time and ensures you get a gift for everyone, even if you know little about the gift recipient. However, there are several shopping mistakes that can make your gift look less special. Gift cards already receive flak for being a thoughtless gift choice. That’s not entirely true. A generic $10 punchbowl is thoughtless. If you play it right a gift card can say a lot and put a smile on a person’s face. Make sure you are not making these 5 common mistakes when buying gift cards for someone special.

Not Considering the Recipient’s Preference: Imagine getting a gift card that’s redeemable at a bakery store when you are on a diet. It will not only be unusable, but you will be frustrated and angry at the gift giver. The first and undoubtedly the most essential step of gift card buying is to match the card with the preferences of the recipient. Here’s a quick example. If your cousin is into gaming and has the latest PlayStation, then giving him or her a PSN card that can be redeemed to buy new games is an awesome idea. Similarly, a shoe store gift card will please a person who has a shoe collection.

Going to a Store or Supermarket: When you go to a supermarket or a store to buy gift cards your choice is limited. Also, avoid giving gift cards that allow people to buy regular stuff such as grocery store gift cards. Instead of going to a store, try and buy the gift cards online. You will not only be able to find more options but also be able to compare prices without leaving the comfort of your home.

Not Spending on Presentation: A gift looks impersonal when it doesn’t look like a proper presentation. Buy a premium-looking gift card box and a decorative ribbon flower to give it a complete look. Making it look beautiful is almost as important as the gift card inside it. However, make sure the gift card value is on par with the premiumness of the decoration. In other words, don’t spend $10 on packing material when the gift card is only worth $50.

Buying Gift Cards That Are Not Redeemable Online: One of the most popular complaints that most people have against receiving gift cards is that they force them to perform a certain action. A gift card that forces the recipient to go to a distant store will probably go unused and thus render the gift useless. Make sure the cards you buy for your friends and family members are redeemable online. Make sure to slip it into the conversation to let the person know that they have the option to use the gift card online.

Buying Mastercard or Visa Cash Cards: Buying a Mastercard or Visa gift card is not particularly a good idea if you want to give something personal. While these cards work great for corporate gifting, they look awfully impersonal when given to a relative or a loved one. To make matters worse, there is a fee every time these cards are redeemed at stores. This means if you gift a $100 gift card, the recipient might just be able to access only $80 depending on the number of transactions.

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