L’Oréal launches True Match Campaign | Your Skin, Your Story, Your True Match

One of the greatest challenges for women of color who wear makeup is finding that one perfect foundation shade for your skin! We’ve all seen the commercials on T.V with celebs like Beyonce’ and Blake Lively sharing their unique heritage and skincare journey

Last Thursday, the Beauty Spot Ltd in collaboration with L’Oréal Paris launched the “True Match Campaign” here in Jamaica at EC Make-up bar located inside Lee’s Fifth Avenue. The event saw some of Jamaica’s highly sought-after Make-up artistes like Kimberly Patterson, Mekelia Green and Shantall G’loy as well as L’Oreal principals Luis Ellis, Ramon Luis and Eddie Channer.

The True Match Campaign aims to celebrate the intrinsic worth and beauty of women worldwide not only by finding the perfect foundation but also their worth. The Beauty Spot Ltd will be holding events across the Island to create awareness of the campaign and to shed light on the L'Oreal True Match Foundations that has won the war of “sameness” by setting themselves apart from other brands by showcasing a diverse group of women from various shades and ethnicities with 33 shades.

"Only True Match has L’Oréal’s technology to match your skin tone and undertone and that is the truth -- you can find anybody’s shade to match, we work with this product so much that there rarely comes a time when customers come to us and we are unable to find their shades in the True Match line, that’s how diverse it is” – Nicki Quallo

Nicki Quallo

The campaign will end with a closing party with the 20 people selected to represent each shade who will also be a part of the Nationwide Billboard on June 30, 2018.

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Dale Stephenson | Dale Stephenson Photography

Dale's Instagram | @stephensondale
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