How Gucci "Out Gucci'd" Itself | Gucci Fall 2018

Gucci gang, Gucci gang, Gucci gang, Gucci gang
Gucci gang, Gucci gang, Gucci gang (Gucci gang!)

Lyrics from - Gucci Gang by Lil Pump

Famous luxury brand Gucci had a phenomenal revival since 2016 where sales not only boomed but everyone and their moms could be seen in the brand thanks to a clever marketing strategy and the hip/rap community. Read the Revival story Here.

The brand is synonymous with innovation and easily identified by its monogram logo but the Fall 2018  Ready-to-wear Collection was straight up creepy! Fashion is subjective and is interpreted by the "beholder" and the same can be said about their runway show which featured an operating room.

There were pale near death looking models with their replica severed heads, crystal nipple pasties, masks, an Indian headdress, an ode to the New York Yankees, LA Dodgers and the San Francisco Giants and even a baby dragon. We are thinking this collection has more to do with creating a buzz than on the actual pieces. Don't get us wrong, the pieces on their own are great together and separately -- but we were shook when we saw pictures of the Runway show. We'll let you be the judge!



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1 comment :

  1. I have bookmarked your blog, the articles are way better than other similar blogs.. thanks for a great blog! Gucci Sliders


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