Behind the Seams with Luxury Accessory Brand Maeya Amsterdam

While browsing on Instagram a few weeks ago, we came across an interesting page that featured unique handbags. We knew that we had to track the Designer down and have them share their brand story. Today we go Behind the Seams with Amsterdam based label MÆYA Amsterdam which was born under the mindset of using innovative material to create luxury goods. The brand was founded in 2016 by four friends with a passion for fashion and sustainability. In hopes of improving the environment the brand uses Fish Leather to make their goods as this is both fashionable and conscious. 

Maeya Amsterdam Team: Ischa Mooen (left) and Raoel Van Groeningen (right)

H.P: How did you know you were meant to work in Fashion?
Maeya Amsterdam: Fashion has always been a big part of my life. Since I was 12 years old I spent a lot of time on searching for fashion brands that I like or styles that inspired me. Ever since I kept developing my passion for fashion. The main thing that I like about fashion is that it is a reflection of your identity, and at the same time it is an industry that is constantly changing. Reflecting your identity through the clothes you wear have always been a big part of the human race, and it will always be.

H.P: Tell us about the very first handbag you ever designed?
Maeya Amsterdam: The first handbags that we designed were 3 different kind of bags, because we had to see how our fish leather reacts on the design of the bag.

H.P: What motivates you on a daily basis?
Maeya Amsterdam: If it is in a fashion sentence I would say that I get motivated by the way how people see my identity through my clothing style. And if we talk about life I would say that I think everyone is here with a purpose to make the world a better place, it doesn't really matter how big your influence is in making to world a better place, as long as you do something that has a positive effect on the world.

H.P: What is your biggest Fashion Pet peeve?
Maeya Amsterdam: That there are so many big luxury brands that aren’t true to their customers. The big brands have so much influence to change the fashion industry but they don’t do anything to change it or make the world a better place. They still use the same polluting materials/textiles while there are so many better ways to produce different kinds of materials/textiles.

  • And then we have the fast fashion industry. Customers nowadays buy so many things without realizing how much effect it has on the environment of the world or other people, and that is a shame.

H.P: Describe your latest collection?
Maeya Amsterdam: Designing unique quality goods with unconventional sustainable materials, debuting with the exclusive material fish leather.  

H.P: What can we expect from you in the next coming months?
Maeya Amsterdam: We are busy to improve our products, that is our main focus, and that will always be our main purpose. We want to deliver the best products for the best price we can offer. Within a few months there will be a new collection with many improvements on the bags we have right now.

  • And we are currently developing many other products, one of the products we are developing is a high quality sweater with unique details. But unfortunately I can’t tell to much about that.
H.P: Where can we find your pieces?
Maeya Amsterdam: You can see our products on our social media (Instagram & Facebook). Right now our products are available through our webshop:

H.P: Finish the sentence .... I cannot live without my ....
Maeya Amsterdam: MAEYA can’t live without the purpose to make the world a better place.


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