Samsung Electronics Co., Ltd., today unveiled a new Samsung Smart
TV user experience with the refreshed ‘Smart Hub’ user interface and new
Samsung Smart Control remote. These Smart TV enhancements provide consumers
with easy access to all their favorite content, all in one place and with a
single remote control.
“The world of TV is constantly changing, with more choices and
more connected devices than ever before, so we have made it easier for people
to discover and watch the content they want, when they want” said Won Jin Lee,
Executive Vice President of Visual Display Business at Samsung Electronics. “In
2016, Samsung’s Smart Hub and Smart Control remote are providing the most
streamlined, convenient and intuitive TV user experience. Together, they offer
the choices and performance consumers expect from today’s home entertainment
technology.”
Smart Hub: All Of Your Entertainment, All In One
Place
The new
Smart Hub interface represents a shift away from multiple content sources and
devices, to one integrated content and services platform. Consumers will now be
able to switch seamlessly between linear content, OTT content as well as other
connected devices, including videogame consoles or Blu-ray players. With the
refreshed interface, consumers can search through popular titles to find what
they want to watch or play. This eliminates the barrier between sources and
devices connected to a TV, allowing consumers to access what they really want
to watch more easily and quickly. Consumers can also customize their own Smart
Hub interface by arranging their favorite content and entertainment selections
right on their home screen.
Samsung Smart Control Remote: A Single Control For
Your TV-Connected Devices
The Samsung Smart Control remote serves as a single control unit
for nearly all devices connected to a Samsung Smart TV, eliminating the need
for multiple remote controls. For a TV with more than three external devices
connected, on average, the Smart Control remote will consolidate multiple
remote controls into one, seamless device. Built upon the Tizen platform, the
new Smart Control remote provides quicker and more streamlined access to
entertainment, thanks to its automatic source recognition. The Smart Control
remote will immediately recognize set-top-boxes, OTT boxes, Blu-ray players,
game consoles as well as other connected devices. This provides consumers the
one tool they need to control their entire home entertainment system.
Samsung Customer Experience Lab: In Search of What
Users Really Want
Samsung’s new Smart TV
with enhanced Smart Hub interface was developed in part by the Samsung Customer
Experience lab in Silicon Valley. “We wanted to offer consumers a new type of
experience, integrating live TV with streaming services and other content
sources,” said Chris Turkstra, Vice President of the Lab. “No longer will you
need to keep track of several remotes to control individual devices. All you
need is one Samsung Smart TV.”
Samsung
Electronics Co., Ltd.
Samsung Electronics
Co., Ltd. inspires the world and shapes the future with transformative ideas
and technologies that redefine the worlds of TVs, smartphones, wearable
devices, tablets, cameras, digital appliances, printers, medical equipment,
network systems, and semiconductor and LED solutions. We are also leading in
the Internet of Things space with the open platform SmartThings, our broad
range of smart devices, and through proactive cross-industry collaboration. We
employ 319,000 people across 84 countries with annual sales of US $196 billion.
To discover more, and for the latest news, feature articles and press material,
please visit the Samsung Newsroom at news.samsung.com.
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