Unprecedented demand blew away even the most
optimistic of forecasts for the Company.
Golden Years
Historically, gold has been both in
vogue and obsolete. However, it wasn't until the 1980s, an era known for hoop
earrings, heavy gold necklaces and powerful shoulder pads, that gold really had
its chance to shine.
Today, after more than two decades
in the shadow of other colors, there are several indicators that gold may once
again reign supreme. Among them is the growing presence of gold jewelry on
international catwalks and the red carpets that the rich and famous frequent,
as well as the resurgence of gold rings in weddings and golden makeup. Even
gold teeth have made a comeback, with celebrities like Madonna, Rihanna and
Miley Cyrus being photographed in recent months wearing their golden
"Grillz", a jewel for teeth popularized by hip hop stars in the '90s.
The psychology of color
Samsung latest smartphones come in
five different colors including emerald, blue topaz, white pearl, black
sapphire and platinum gold. Psyscologist Donna Dawson, famous for her
personality and behavioral studies, explains the psychological drivers behind each
color choice.
Platinum Gold
"People who choose the color
gold strive for prosperity, economic success and general welfare. They tend to
be lovers of luxury, enjoying the finer things in life, and treating themselves
whenever possible (sometimes even if it's not). They are sociable, warm people
that enjoy the company of others. They often have a strong intuition. Facing
challenges and 'winning' is important to them, but they are generous with their
friends and family when they reach success. Gold is on the 'hot' end of the
color spectrum and is a warmer version of yellow, so it collects its idealism
and optimism from the underlying yellow. The color gold shines, illuminates and
even seems to give off heat like sunshine, or the glistening of gold nuggets. Sunlight
is essential to physical survival and gold metal is essential to our economic
success. So there's something instinctive in human beings that pushes them to
look for gold. Of all the colors, yellow (and by extension, gold) attracts the
human eye like no other. It's therefore considered the 'biggest' color. This is
because in broad daylight, yellow is the most visible point in the color
spectrum: the eye focuses on it clearly, without distortion, and it is only
slightly refracted by the eyes' lenses."
Emerald Green
"People who choose green tend
to be balanced, loyal, hardworking, honest, benevolent and concerned about
others. They tend (or aspire) to be good citizens with a taste for simplicity
and a highly developed moral sense. Green also represents a new life and a new
beginning, therefore inspiring hope, vitality and renewed energy in people. It
also conveys friendship and connection with others, despite the fact that it's
unobtrusively considered a 'cold' color like blue. Since it is the color of
dollar bills, green can also transmit a feeling of economic success. Green can
also help reduce anxiety, which is why people who are stressed out always look
for a moment of peace in nature. This shade of green (emerald) reinforces the
general attraction to everything green because of its depth and shine."
Topaz Blue
"People who choose topaz blue
as their favorite Samsung color are sure of themselves, demanding, precise,
sensitive, incisive and insightful. These people really need to be loved and
they crave personal safety. The 'brilliance' of the color will attract people
who are already sure of themselves."
White Pearl
"People who chose white as
their favorite color tend to be extroverted. Since white contains all other
colors, it, alongside black, is the other color of nature's duality. It can
represent wisdom, honesty and purity, but also nerve, openness and
overconfidence. The symbolic 'innocence' of white has been replaced in today's
world by the status recognized by owning something white (suggesting you are
rich because you can afford this 'clean' color). After yellow, white is the
second biggest color seen by the human eye."
Black Sapphire
"The color black is
technically not a color, but a representation of 'the absence of light'. Since
we can feel 'nothing' in black, this color becomes a symbol of all that is
hidden, veiled, uncertain or unknown. The black represents the end as much as
it does the beginning of things (assuming that the world arose from chaos, so
all colors are supposedly derived from black). This makes black, like white, a
color with double meaning. Both historically and culturally, black has been
associated with aggression and has always been the color chosen by the lonely,
the rebel or the 'outsider'. Therefore, the person who chooses black as their
favorite color strives to be recognized for their individualism, independence
and ability to stand out from the crowd, they like to play their own cards and
be a leader.They also insinuate their potential and sexual attractiveness, as well
as their dark side."
Five things you didn't know about gold
- 1 There's genuine gold inside almost all smartphones, used for wiring microchips.
- 2 A ton of old phones (weighed without batteries) can hold up to 300g of gold.
- 3 Gold is edible (the Samsung Galaxy S6 in gold platinum is not).
- 4 Most of the gold on Earth comes from a meteor shower that took place 200 million years ago.
- 5 About 7% of gold production in the world is used to make electronic devices.
About Samsung Electronics
Co., Ltd.
Samsung Electronics
Co., Ltd. inspires the world and shapes the future with transformative ideas
and technologies, redefining the worlds of TVs, smartphones, wearable devices,
tablets, cameras, digital appliances, printers, medical equipment, network
systems and semiconductors and LED solutions. We are also leading in the
Internet of Things space through, among others, Smart Home and Digital Health initiatives. We employ 307,000 people
across 84 countries with annual sales of US $196 billion. To discover more,
please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.
That sounds like a great phone. My brother has one and loves it.
ReplyDeleteLove the gold color! Kinda makes me wish I wasn't an Apple girl. ;)
ReplyDeleteWow it looks so nice! I love the look of gold phones. Sadly I just got a new one not long ago, and it's not gold. But this is pretty! - jeanine
ReplyDeleteHonestly, I never really liked gold anything until I saw this phone. It is beautiful!!
ReplyDeleteI did not know that gold was edible and that we have gold in most smart phones! Good to know cool info!
ReplyDeleteOhhhh, I'm in the market for new phone and this one is looking good!
ReplyDeleteI keep thinking I want a new phone but then i remember why i like mine now. This one looks awesome and I would seriously get one.
ReplyDeleteI just bought a new phone...now I want this one!
ReplyDeleteI really need a smart phone! Mainly to take pics and upload them quick! I'm so out of step, I still have a cameraless cell phone! I'll be checking these out!
ReplyDeleteThats a nice looking phone! Keeping in mind for my son who needs anew phone soon
ReplyDeleteI didn't know that there was gold in almost all smartphones. Wow!
ReplyDeleteI love Samsung phones. I had one for several years.
ReplyDeleteI would love to have one in emerald green. I think am due for an upgrade!
ReplyDeleteI just got the gold iphone 6 plus and love it - but I have a Samsung tablet that rocks too - great colors.
ReplyDeleteThe explanation of colors is so interesting! I have the gold iPhone.
ReplyDeleteI totally need to get one of these!
ReplyDeleteSamsung makes great everything! Looks like a really good phone!
ReplyDeleteI have the gold iPhone and absolutely love it. I have always been a gold gal though :)
ReplyDeleteThat is a lot of gold knowledge! I have seen edible gold, and I had no idea how it was made - now I know that's just the way gold is - edible. Samsung gold devices are pretty cool!
ReplyDeleteGreat facts to know. I had no idea gold was edible but I sure won't be eating it. As for the S6, I'm quite happy with my S5 so won't be upgrading any time soon.
ReplyDeleteI have never been a fan of the color gold but as I am getting older I find myself buying some of it.
ReplyDeleteOkay those gold facts were crazy! I had no idea that gold came from a meteor shower. My cell phone is gold!
ReplyDeleteWhat a luxurious look to the technology. I like that color a lot!
ReplyDeleteThanks for sharing your info. I truly appreciate your efforts and I will be waiting for your next write ups
ReplyDeletethank you once again.
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