Behind the Seams: Living Extinct Denem

Living Extinct Denem is a unique Fashion Brand located in Atlanta. With the motto "Life Without Purpose is Extinction", this brand looks far beyond Fashion or just wearing clothing to looking at one's purpose in life. They strongly believe that "The frequency and energy each individual has can change any circumstance once its over-stood". Today, Haute People goes "Behind the Seams" with the Brand.

H.P: We've noticed there is a unique spelling for "Denem" is there a story ?
L.E: You know I get that question alot. The only answer I can come up with is I just wanted to be different, with no boundaries and usually because it is spelled the way it is people remember it because they say "oh yeah your Denim is spelled with an "e" instead of an "I" right?

H.P: How long has this brand been around and what was the inspiration behind it?
L.E: I started Living Extinct Denem late 2008 in Atlanta. The inspiration came from things I had read on worldly things, creation of life and all these theories on how life began, places I had been through travel and it came to me one day like we are living but slowly becoming extinct because of the many things we take into our body from the food we eat and the environment and so on and so forth, that it just seemed natural to call my line Living Extinct Denem. Of course, I added Denem because I feel among most emerging designers especially in Atlanta, that I am one of few who truly know how to make and construct denim jeans. It has become my niche I guess.

H.P: You've tied your brand with having a purpose ... explain?
L.E: The motto goes "Life Without Purpose is Extinction" and that to me means having a righteous purpose in life creates a legacy, one in which a life's story can be told and motivate others for generations to come. My purpose in life has come to helping many people realize they are infinite in power if they only reconnected with what's within. That is the reason I have the pine cone as my logo. The pine cone represents the pineal gland or what some call the "third eye" which gives us emotion, intelligence, melatonin which affects our sleep and so much more. I believe when people can positively affect the frequency of the mind the world can become a better place to live and flourish.

H.P: What would you say is your stand out piece/s?
L.E: My stand out piece is my Nlightened Mind T-shirt. This one depiction truly represents what the brand is... enlightenment of self!

H.P: Do you offer international shipping?
L.E:Yes we do offer international shipping. I would love to grow an international following so definitely we do.

H.P: As a Designer, what are 5 things you can't live without?
L.E: Hmm... 5 things I can not live without. Well my trusty scissors, tailors chalk, my singer industrial sewing machine, the internet and coffee. Gotta have the coffee for those long long nights of sewing and creating new ideas.

H.P: Where can we find your pieces?
L.E: You can find our clothing at We are talking with a few boutiques to soon carry our brand in Atlanta and surrounding cities.

Photos are the sole Property of Living Extinct Denem. They should not be duplicated without permission from the Brand.

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