Honoring Black History Month

The year was 1974 ... the 70's a time where it was all about rainbows, daisies, peace ,woodstock and Beverly Johnson. Beverly Johnson was the first African American Model to grace the covers of American Vogue. Vogue is a high profile Magazine and has seen stars of a fairer skin- tone on their covers.

Beverly Johnson came from a middle class family in Buffalo and aspired to become a Lawyer. She was an excellent swimmer and went on to study Political Science at Northeastern University when she decided to "try" her hand at modelling. Due to her striking beauty and height it was not long until she got her first assignment with Glamour Magazine. Johnson began working steadily as a model and went on the grace over 500 Magazine Covers. One faithful day in August , she went on a Test shoot for Vogue which was considered a more Elite Magazine and mainly featured models with fair skin and straight hair. Johnson's appearance on the Cover changed the idea of beauty which was more European. Many other Designers started using other African American models on their covers like Tyra Banks and Naomi Campbell.

This success in modelling was a foundation for a business empire which includes several books, cosmetics, hair, jewelry and clothing.

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