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Rihanna x Kendrick Lamar = Loyalty

Monday, July 31, 2017

Rihanna is trending again for another successful collab but this time with Kendrick Lamar. The video for their single Loyalty premiered last Thursday on YouTube and is already a major hit!

The video opens with a ferocious dog barking in what looks like a dark alley. It's eyes reflect a bright light that looks as if it has been charmed/charged to attack those who come close to it. The scene transitions with what looks like "a pleasure party" with scantily clad women dancing around the singer who appears to be blindfolded. Think a modern day Bonnie and Clyde type of vibe with a dark hip hop/rap twist and you get the concept of "Loyalty".


The imagery is strong in this one and is deep and definitely not for shallow thinkers. There were scenes where people were seen sinking into a nether region--sunken place or nah?? We the viewers are left to decide. With each situation that arises Kendrick is tempted to stray but remains loyal to his beau (Rihanna) hence the name of the song.


Since it's release, the video has garnered over 15 million views and continues to grow day after day. One thing we know for sure is that women will be heavily influenced by Rihanna's hair, make-up and outfit (as they always do) for the Summer.

Do you like the video? Tell us your thoughts


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