The 24 year old Jamaican Reggae Star Chronixx has struck the right notes with traditional brand Adidas and we are not just talking about Music. Chronixx is the face of Adidas SPEZIAL Spring Summer 2017 collection. Adidas Spezial is the new word on the street and the latest buzz for "sneaker heads" all around. Keep reading as we showcase what the line has to offer and everything else in between.
This collection will showcase the parallels between Jamaican Reggae Culture and British Casual Culture. Believe it or not , these two cultures are quite similar in more ways than one and with Reggae being a hot commodity , the brand felt that Chronixx would be the perfect fit. Adidas has always been a part of that connection throughout the last few decades as it is the choice brand for many Jamaican Artistes and people on a whole and a choice Casual Brand for the British community. Thanks to Gary Aspden the man behind the brand who has a genuine love and appreciation for Reggae Music this collection was born.
The general vibe of Spezial is Casual , Trendy and Cool reinvents staples of modern menswear through iconic military jackets, tracksuits, knitted polo shirts, and the signature Adidas 3-stripe trainers and leisure shoes.
A 5-minute fashion film featuring modeling SPEZIAL SS17 is shot between Kingston and Lancashire by &SON. The film is sound tracked by an exclusive dub from ’s forthcoming album Chronology, due in late Spring.
The Collection is set to launch March 17 & 24 2017.