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Key Elements of a Media Kit

Monday, September 21, 2015
Hi Guys Happy Monday! If you follow this Blog you would have known that I will be launching my first Online Blogging Course at the end of this month. What ... whaat?! Yeah! With that being said I thought I would build anticipation and share tiny bits of the Course here since maybe you or someone might be interested. I've dubbed this as Launch Week and we'll be looking at some really cool stuff. Today it's all about the Media Kit.



According to Google "A Media Kit is a promotional Public Relations tool that can serve several functions , including promoting the launch of a new product or service by an existing company giving a company a way to present itself as it would like to be seen and saving time by elimination the need"

This gives a textbook definition but its actually a document that showcases your brand the same way a Resume would showcase all your accomplishments. For Bloggers who are looking to work with Brands a Media/Press Kit is important as it tells Brands about your Blog and why they should work with you. Here are a few things your Media/Press Kit should include :


Let me know if you have a Media/Press Kit and what you have in yours

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14 comments on "Key Elements of a Media Kit"
  1. I just have a basic one on my site. I know I need to invest in a "real" one to hand out to brands.

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  2. I have a media kit but it is a little old so I should add some new elements to it

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  3. I still do not have a media kit. Shameful I know but I just haven't gotten around to it.

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  4. I have a basic one too that desperately needs a little updating! I made it so long ago I totally forgot all about it to be totally honest with you.

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  5. I have a basic one also that I email to clients. I need to work on and better one.

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  6. I have a basic one I edit based on who it goes to

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  7. You have a lot of great ideas on what to put in a media kit. I appreciate your great tips.

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  8. This is one of those things I have on my list yet never seem to do. You know what I mean... I keep moving it down and adding something above it. I need to just dig in!

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  9. These are some helpful ideas. Mine tends to go a while without being updated.

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  10. I am in the midst of updating mine - it is so important as you said.

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  11. I am working on a formal media kit and it is coming together nicely. Going to use a few tips from the video though

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  12. I have a standard one that I could definitely serve to improve. I always say I'm going to and get too busy or forget.

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  13. This is such a great run through. A good media kit is very important and you hit all the highlights!

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  14. We're in the process of redesigning ours! These are great tips!

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