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RESHMA B CHAINS DEBUTS NEW COLLECTION AT CARIBBEAN FASHION WEEK 2015

Monday, June 22, 2015

British designer Reshma B debuted her most recent collection at last weekend at Caribbean Fashion Week in Kingston, Jamaica. The chains (which since launching have evolved into body chains and earrings) made their runway debut at CFW’s Emerging Designers Showcase on Friday. Pulse top models ORAINE BARRETT walked the runway, while three-time Vogue cover girl JENEIL WILLIAMS was spotted wearing a pair of Reshma B earrings in the front row.


Designer Reshma B capped the night by taking to the catwalk rocking a bright orange Day-Glo “Wah Gwan” chain, flashing her trademark peace sign, and snapping shots of the experience with a selfie stick. Kicking off the weekend with a memorable lively appearance on Jamaica’s leading TV morning show, CVM at Sunrise, alongside Pulse Jamaica co-director Romae Gordon, Reshma B completed a whirlwind schedule of radio, print, and online press. Her fashion week debut was one of the most anticipated collections at CFW’s 15th Anniversary. “When we first met I really liked the idea of the chains coming down the runway,” says Romae Gordon of Pulse. “They’re topical, they’re of the moment. They are so relevant to the social media space and can easily go viral. I’ve seen several people in the audience wearing them. Reshma is definitely on to something.” Since launching in February 2014, Reshma B Chains have been spotted around the necks of recording artists like Jhen√© Aiko, Lady Saw, Gyptian and Lauryn Hill. Reshma B has collaborated with Jamaican dancehall star Popcaan and Project Runway season 9 winner Anya Ayoung-Chee to create a custom piece for her ‘Canyaval’ brand.


Most recently Reshma B completed a custom order for Madonna prior to the launch of the megastar’s upcoming Rebel Heart tour.

The chains are available online at www.reshmabchains.com.

Reshma B is a British music journalist who circles the globe covering reggae, dancehall and related sounds for media outlets like ClashMusic, The Fader, Details, Boomshots and BBC radio. “I pick up all these slang expressions from the niche genres that I'm exposed to,” she says. “I started making these statement chains for myself whenever I discovered a word or phrase I thought was cool.” Inspired by the creative slang she heard in interviews she conducted with some of music's biggest stars, she began playing with her favorite phrases and turning them into designs. “Everyone would ask me about them—what do the words mean and where could they get one?” she recalls. “I began to share them with my friends, and ReshmaB Chains grew from there.”

Web and Social Links: Instagram www.instagram.com/reshmabchains Facebook: https://www.facebook.com/ReshmaBchains Web: www.reshmabchains.com Contact: Email: info@reshmabchains.com Press: Roberta Magrini Roberta@rm-pr.com

Story Courtesy of : Original Boomshots

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