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Mission Catwalk Season Three Premieres This Saturday on TVJ

Thursday, April 11, 2013

MISSION CATWALK - SEASON THREE
The most skillful and talented group of designers yet!
Season three of Mission Catwalk has attracted some of the best emerging talent the Caribbean region has to offer. The show has expanded to include designers from St. Lucia, St, Vincent, Antigua, Haiti and Bahamas, who will now join the likes of Jamaica, Barbados, Trinidad and Tobago, and Guyana in TV’s hottest design challenge. This year’s rivalry will redefine the term ‘fierce’. The audience is in for an entertaining season as these designers stitch their way to victory.

Kay Davitian, a no-nonsense quality control expert, will whip the designers into shape as she takes on the task of mentoring the full group of designers this season. Kay Davitian has worked around the world for top design houses and has spent many of her years in the fashion industry working in factories for world-renowned designer Ralph Lauren and Jones New York in charge of their quality control division. Kay’s knowledge and skill set will change the dynamic of the garment construction process in the sewing room, increasing anxieties and stress level of the designers for a volcanic surge of skilled creativity, as we take the designs straight from the runway to retail stores.  

FROM RUNWAY TO RETAIL
Viewers will finally have a chance to get their favourite designs fresh off the catwalk. The winning designs for each episode will be reproduced and made available the next day at all Lee’s Fifth Avenue locations. One lucky designer will also receive a one-year contract with Global Purchasing Company, a full service buying office in New York. Global Purchasing Company represents over eighty boutiques across the United States and will represent our Caribbean designers in this market.

Season three kicks off on SATURDAY, APRIL 13 AT 8:30PM ON TVJ and will repeat on Tuesdays at 5:30PM.
  
ABOUT MISSION CATWALK
Mission Catwalk is an exciting reality TV series aimed at discovering and developing talented fashion designers. The show features designers in fierce competition for top prizes that will help to launch their fashion career. Mission Catwalk tests and nurtures the talents of the contestants through numerous challenges and exercises geared at identifying and honing a range of creative skills and abilities. The series is set in Kingston, Jamaica and each hour-long episode comprises of four segments: the challenge, the design production, the runway show, and the elimination of a designer. The series lasts eleven weeks and culminates with three designers at a live showdown in Kingston. One designer will win the ultimate prize– to show their collection at London Fashion Week among other prizes.

The winner will receive the following prizes:
·       An opportunity to show a collection at the London Fashion Week.
·       JMD$500K funding to start their clothing line.
·       Industrial sewing equipment valued at JMD$200K.
·       A contract to sell their designs at Lee’s Fifth Avenue.
·       A fashion editorial in 6 Carlos Magazine.
·       A scholarship to pursue fashion program at London College Of Fashion.

Mission Catwalk will air on local TV networks in Jamaica, Trinidad and Tobago, Barbados, Guyana, Grenada, Haiti, Antigua, St Lucia, St Vincent, Bahamas, Belize, Bermuda and other Caribbean islands via CaribVision.



CAST
Host / Exec Producer:   Keneea Linton-George  - Fashion Designer/TV Producer
Judges:                          Novia McDonald-Whyte – Senior Associate Editor, Jamaica Observer
                                        Carlton Brown – Menswear Designer

Mentor:                          Kay Davitian – Quality Control Expert

Guest Judges:              Shaggy (Entertainer), Anthony Miller (TV Personality), Yendi Phillipps (TV personality), Marlon Samuels (Cricketer), Courtney Washington (Designer), Babatu Sparrow (Magazine Editor), Manuela Goren (Journalist), Colin Hylton (Chef), and Mercedes Gonzales (International Fashion Buyer).

Contestants:                 Alexis Campbell-Barbados, Anicia Brooks-TrinidadArgent Roberts-Antigua, David Rolle-BahamasElizabeth Jerimie-TrinidadKatherine McDermott-JamaicaMakisa Lewis-Trinidad, Marque Miller-Jamaica, Mwanza Glen-GuyanaRenardo Lloyd-JamaicaSharleen J Lagon-St LuciaSharon Shaw-JamaicaShernicia Mayer-St VincentTheodore Elyett-Bahamasand Watson St Louis-Haiti.  
Core Team:                   Michael Cushnie  Director/Editor
                                      Gareth M Daley Director of Photography
                                      Keneea Linton-George Executive Producer
                                      Carolyn Bolt  Senior Producer
                                                    
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