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Yves Saint Laurent changes name

Tuesday, January 29, 2013
Yes Guys you read that right French Fashion House Yves Saint Laurent ( Eve. San. Lah. Rah) has changed their name. I know this story is like so last year but why not bring it back :-) This decision was made by resident designer Heidi Slimane who made the decision too re-brand the label to Saint Laurent Paris.


Heidi Slimane

According to Slimane ,he was inspired by the founder who named the brand Saint Laurent Rive Gauche in it's initial stages. See what Slimane had to say below :

"It is interesting to see how much reaction this retro branding has created," Slimane told Vanity Fair. "Clearly, this period of the history of the house was not well-known, which I trust was a surprise for Pierre BergĂ© [Saint Laurent's long-term partner]. I went back to 1966 - just before the events of 1968 [when 11 million workers revolted against the conservative politics of then-President Charles de Gaulle - the biggest general strike in history], but the awakening of youth was in the air, and Yves Saint Laurent wanted to dissociate himself from the clientele of haute couture and embrace this new generation."





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1 comment on "Yves Saint Laurent changes name"
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